About us

JUSTFORBUSY is an international full-service research agency.

We conduct a wide variety of marketing research using a comprehensive range of methodologies.
We strictly adhere to both international and national research quality standards.
We are a long-standing member of the MSPA (Mystery Shopping Professionals Association).

2 000+

implemented projects

100 000+

interviewers and mystery shoppers

2014

since

We help businesses to work more successfully!

JUSTFORBUSY conducts research in accordance with international and national quality standards for marketing research

Member of MSPA EUROPE and MSPA ASIA/PACIFIC

(the certificate is here)

Member of ESOMAR

(the certificate is here)

Worldwide fieldwork support services

Web-based business intelligence platform for data collection and analysis 24/7 customer service

We do more than merely conduct research and provide reports; we also draft recommendations to enhance customer service, boost sales, and streamline operations.

You’ll discover

How satisfied or dissatisfied your customers are with your products and their shopping experience, as well as your brand as a whole.

How closely your team members adhere to internal policies and procedures.

What precisely is going on inside your firm, what issues are impeding its further growth, and what you should watch out for in the near future.

What makes your business stand out from the competition, where it falls short, and how to improve your market position.

How to increase your team’s efficiency and performance while retaining valuable employees.

Our approach

Bespoke

We consider the specifics of your business, product, and market position, along with all your unique requirements. Every research project is tailored to deliver insights that directly address your business objectives.

Insightful

We focus on the three pivotal factors influencing your sales: the Seller, the Buyer, and the Product. Our research examines your industry, customer behavior, and sales strategies with rigorous quality control in data collection and reporting.

Proficient

Our team brings over a decade of experience applying mystery shopping techniques across diverse service contexts. Our specialists combine deep field expertise with practical knowledge, consistently delivering actionable guidance that drives real improvement.

Our mission

Our mission is to empower businesses to achieve operational excellence and deliver truly exceptional customer experiences. By providing objective insights and data-driven strategies, we help you optimize internal processes, elevate service standards at every touchpoint, and build the lasting customer loyalty that drives sustainable growth.

Our history

2014

September

We launched our business

October

Implemented our first mystery shopping project

December

Launched our own platform for data collection, storage, and report generation for our mystery shopping campaigns

2015

March

Implemented our first projects in Electronics & Technology and Automotive & Gas Stations

June

Implemented our first projects in the Luxury segment: Jewelry, Watches & Accessories, Bags & Accessories, Clothing & Footwear

August

Implemented our first direct audit projects

December

Implemented initiatives with a wide geographic scope (in remote, small, and medium-sized towns)

2016

July

Assisted over 200 businesses across more than 17 industries in enhancing their customer service standards

October

Conducted regular surveys in the CIS countries

2017

April

Implemented our first projects in Perfume & Cosmetics Stores and Beauty Parlors

August

Implemented our first projects in Children's Products

October

Launched food industry surveys

2018

March

Implemented our first projects in Banking, Insurance & Mortgage

April

JFB becomes a regular member of the MSPA Mystery Shopping Professionals Association

July

Implemented our first projects in Pharmaceuticals

2019

February

Implemented our first projects in Air Transport and Ground Handling Operations

June

Implemented our first projects in Quality Assessment of Personal Customer Digital Service Providers

November

Implemented a large-scale project in Quality Assessment of Ride-Hailing Services, Including Transportation of Children

December

Completed 300,000 mystery shopping checks. Our active mystery shoppers database exceeded 60,000 people in all CIS countries

2020

January

Implemented a complex international project for one of the CIS leaders in Sportswear

April

Launched a large-scale initiative to assess the level of services provided in the CIS pharmaceutical sector during the lockdown

May

Significantly enhanced the capabilities and performance of our dashboards for mystery shoppers, project managers, and customers

2021

January

Launch of regular trainings and workshops for new and regular mystery shoppers

July

Our active mystery shoppers database surpassed 100,000 people in the CIS countries

September

Reached 10,000 mystery shopping checks per month in the CIS across all types, segments, and regions

2022

February

Conducted a series of non-standard inspections in the premium real estate market

April

Five years of membership in the MSPA, Europe

June

JFB joined the international research company JFB International headquartered in Astana, Republic of Kazakhstan

October

JUSTFORBUSY became a regular member of the MSPA ASIA&PACIFIC division, delivering full mystery shopping services throughout the Asia-Pacific region

2023

January

Implemented our first project in the UAE

March

Established a qualitative research section and conducted our first studies exploring customer behavior

What our clients say

We ordered the 'Mystery Shopper' service to audit our stores across several CIS regions. We were impressed that the checks included not only a checklist but also audio/video recording and a photo report.

Managers are available 24/7, and all visits were completed strictly on schedule. The reports are uploaded to their web platform, which is incredibly convenient for comparing metrics between branches in real time.

— Sarah T., Retail Operations Director

Retail Chain

We ordered Customer Experience (CX) research for our hotel chain. We were specifically interested in the emotional aspect and the hidden issues that guests don't write about in complaint books.

The agency conducted a series of checks and in-depth interviews. The report turned out to be comprehensive but highly useful: we restructured the check-in process and the training for our reception staff. It paid off instantly.

— Alex K., Head of Product

Hotel Chain / HoReCa

We approached JUSTFORBUSY to conduct UX research for our mobile app. The team didn't just test the interface; they provided deep insights into user behavioral factors. After implementing their recommendations, our conversion rate for target actions increased by 18%.

A special plus for the clear visualization of the CJM and their analytics platform, where all data was perfectly structured. As a product team, this was extremely valuable for us.

— Linda G., General Manager

IT Company, Mobile App

I've been working with JUSTFORBUSY on a part-time basis for over a year now. I like that the projects are diverse: from checking car dealerships to evaluating beauty services. Payments are stable; if there are any delays, it's only for a couple of days, which isn't critical.

Support and managers are polite and always help figure out complex checklists. An excellent option for a side hustle without toxicity or a rigid schedule.

— Mystery Shopper

Freelance

We have been cooperating with the agency in the Mystery Customer direction. The specifics of banking services require high expertise from the auditors, and they excel in this area. The staff underwent special training and know the product lines inside out.

We received a detailed assessment of consultation quality and identified hidden issues in the customer journey. I highly recommend them as a reliable partner: their membership in ESOMAR and MSPA guarantees adherence to strict international standards.

— Elena K., Client Experience Manager

Banking Sector

We needed to understand why users were leaving the site without placing an order. JUSTFORBUSY conducted a comprehensive UX audit and competitor analysis (business intelligence). We didn't just get dry numbers, but real user behavior scenarios and recommendations for improving usability.

Their data collection platform is very user-friendly, allowing you to dig into the filters yourself. We will definitely be ordering more.

— Mark D., E-commerce Director

E-commerce / Web Service

Our team

Each JFB employee has held leadership positions within specific sectors, such as IT, banking, retail, and marketing. 
Since 2014, we have been diligently building a comprehensive and cutting-edge solution to tackle tactical and strategic business challenges across the CIS region.